Often many webmasters needs some small services to be done to their website.
In general, I usually separate entire website into three logic components. All of them are very important. Those components are design, programming and content.
Good design always attracts users, and they wish to come back to your website again and again. As you know, content is always the king of the site. Without a good content, your site is almost useless.
Content is another thing, which attracts users to your site. You, as a webmaster, are responsible at least for your sites content. All other services can be made by other people- designers and programmers. It would be ideally, if webmaster would be a good designer, good programmer, and content creator. It is possible I think, if you have couple of low traffic sites. But what if you have a high traffic site? What if you have more high quality sites? Will you be able to support your visitors, then? Will you be still able to provide content for your sites? That´s why webmaster uses other people to improve, support or even create new websites or improve existing sites. Users usually like changes within your site, which means you do care about your site users. Now let´s go to the point.